After a seminar on
International Advertising taught by Suda Ishida from Hamline University in St. Paul, Minnesota, it was our task to conduct an analysis and
subsequently compare one company's marketing strategies in two different
markets for the same product. So this blog is the presentation of my findings
for Dove's advertising strategy for its soap bar in the Indian and the US
market. I chose to analyze a product of Dove as the brand is very popular in
many parts of the world and offers several interesting marketing strategies to
work on.
To give you a short overview
of the company, I briefly summarized some facts:
Dove is a Unilever brand which
started in the US market in 1957 with the introduction of the "Dove Beauty
Bar". Since then they have been offering top quality products to their
customers, constantly diversifying their product range. Today, they are present
in 80 countries worldwide, one of these being India. Dove has entered the
Indian market in 1993.Today, Dove ranks as the world's top cleansing brand in
many countries of the world.
Please click on the side bars
to read through the different parts of my analysis. I recommend starting with
the country profiles, go on with the Dove advertising section, and end with the
comparison.
I hope you will enjoy reading my blog!
Sources:
http://www.unilever.com/brands-in-action/detail/Dove/292077/
http://www.hul.co.in/brands-in-action/detail/Dove/303749/
http://www.google.de/imgres?um=1&sa=N&biw=1920&bih=1019&hl=de&tbm=isch&tbnid=2r05WXZ-rZ45BM:&imgrefurl=http://canadianbeauty.com/the-dove-bar/&docid=hXVJ_4JjVMAbKM&imgurl=http://canadianbeauty.com/wp-content/uploads/2010/04/dove-beauty-bar.jpg&w=350&h=263&ei=twm_UcvZCcXV4gSJh4GYBg&zoom=1&iact=hc&vpx=153&vpy=214&dur=562&hovh=195&hovw=259&tx=154&ty=95&page=1&tbnh=136&tbnw=181&start=0&ndsp=67&ved=1t:429,r:1,s:0,i:86
